Mangomint

Multi-phased website design for a next-gen salon and spa booking platform.

Strategy
Research
UX/UI Design
Creative Direction

Challenge

Mangomint needed to quickly launch a good-enough website to help legitimize its salon and spa SaaS business. The site had to be flexible enough for a small team to easily evolve its early simplicity into an engaging and informative digital destination.

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It was critical to optimize the site for conversions without compromising our brand aesthetic.

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Outcome

What started as a simple four-page website has grown into a robust prospecting tool. The site’s brand-feel is cohesive but flexible enough to allow for the most appropriate communication of content across the site. As Mangomint’s product features grew and site traffic increased, we began utilizing tools like FullStory and Google Analytics to improve conversions and other key metrics.

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Role

I managed the creative process of the Mangomint website, from start to launch through a number of major updates. I worked cross-functionally to conduct research, design thoughtful UX/UI, and support the engineering team.

Full Project Duties >

  • Lead design strategy
  • Conducted competitive audit
  • Adapted brand guidelines
  • Presented to stakeholder
  • Developed wireframe
  • Built style systems
  • Managed freelance resources
  • Created InVision prototypes
  • Paired with engineers
  • Assisted with site roadmap

Team

CEO, industry experts, engineer, freelance creative resources

Tools

Adobe Creative Suite, Sketch, InVision, Trello, Asana