Mangomint
Multi-phased website design for a next-gen salon and spa booking platform.
• Strategy
• Research
• UX/UI
• Creative Direction
Challenge
Mangomint needed to quickly launch a good-enough website to help legitimize its salon and spa SaaS business. The site had to be flexible enough for a small team to easily evolve its early simplicity into an engaging and informative digital destination.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It was critical to optimize the site for conversions without compromising our brand aesthetic.
Outcome
What started as a simple four-page website has grown into a robust prospecting tool. The site’s brand-feel is cohesive but flexible enough to allow for the most appropriate communication of content across the site. As Mangomint’s product features grew and site traffic increased, we began utilizing tools like FullStory and Google Analytics to improve conversions and other key metrics.
Role
I managed the creative process of the Mangomint website, from start to launch through a number of major updates. I worked cross-functionally to conduct research, design thoughtful UX/UI, and support the engineering team.
Full Project Duties >
- Lead design strategy
- Conducted competitive audit
- Adapted brand guidelines
- Presented to stakeholder
- Developed wireframe
- Built style systems
- Managed freelance resources
- Created InVision prototypes
- Paired with engineers
- Assisted with site roadmap
Team
CEO, engineer, industry experts
Tools
Adobe Creative Suite, Sketch, InVision, Trello, Asana