Real Big Things

Hard Hat, a Melbourne-based creative agency, wanted help building out the branding and communication for their new reoccurring lecture series named Real Big Things. The sessions included several presentations about how different trends and technologies are changing the way we as consumers and marketers behave. They wanted a look and feel that was eye-catching and as bold as the event name implied. We utilized the agency’s primary brand color and extended it into something that even the most jaded marketer would stop and take notice. The series was deemed a huge success, running for several years, and generating massive awareness and notoriety for the agency.