Nissan | X-Trail
Omni-channel ad campaign for the launch of an SUV’s newest safety feature.
Concepting
Design
Art Direction. Production
Challenge
Excited to introduce their 4 Camera Around View Monitor, Nissan tasked us to showcase the technology while still reminding people that the X-Trail is the ultimate family adventure vehicle.
Outcome
Our solution, state the obvious: you can't always rely on friends and family to get you out of a tough spot when you're out on your adventure.
Spotto iPhone App
As part of the Go Everywhere campaign we concepted an app that offered our 'backseat adventurers' a way to learn and engage on their family excursion: one that didn't involve slingshotting birds but rather photographing them.
Role
I served as the art director on the Nissan X-Trial “See Everything” campaign – working with my copywriting partner to develop the concept, visuals, and deliverables across multiple media channels. I also managed our video and photoshoot production partners and guided the in-house design and development team to launch all aspects of the project.
Team
copywriter, executive creative director, account manager, project manager, digital designer, engineer team
Tools
Adobe Creative Suite